Tourism and Hospitality Management – BA (Hons)

The Research Methods Proposal module aims to help students to develop an understanding of the research process and to execute business research tasks. It enables students to conduct research independently and also provides them with the knowledge, skills and understanding required to develop their proposal for their research project.

This module is designed to enhance the students’ capacity to critically evaluate the theory of strategic management and the challenges facing senior management in formulating sustainable strategy. The nature and complexity of the micro and macro contemporary business environments will provide the backdrop for the development of students analytical skills.

This module aims to provide learners with the capacity to appreciate the strategic role of marketing in organisations and to proficiently execute a range of marketing activities. The module will explore contemporary marketing trends, sustainable competitive positioning, brand strategy, marketing communications, sales and international marketing opportunities.

This module aims to develop an ability to analyse, interpret and manipulate data in pursuit of solutions to complex business problems. It will present concepts, theories, and practices associated with the financial function in diverse hospitality, tourism and sport organisations. The module will explore budgeting, performance and investment appraisal techniques, working capital management, financing options and integrating finance with other core managerial disciplines for organisational success.

This module aims to further develop the student’s knowledge and skills necessary to design and conduct research. The module further seeks to inform students of the application of research methodology to the critical analysis and understanding of good research practices. Students will apply their knowledge of the research methodology and practice to their final-year research project.

This module is designed to develop the students’ capability to lead strategic change and consider the factors that effect the strategic decision-making process for a business or organisation. Students will gain an understanding of how to identify, analyse and respond to barriers and enablers of strategy implementation including change management.

The aim of this module is to equip the student with an ability to analyse tourism policy and planning at regional, national and international levels. The student is given the opportunity to critically evaluate the day-to-day and emerging issues in tourism and sport tourism industries.

The module provides the student with the economic evaluation tools to critically analyse the synthesis between the tourism industry, the economy at national and regional levels. The module is underpinned by the concept and practice of sustainability, innovation and creativity at the destination.

The aim of this module is to provide learners with a platform to explore the digital tourism landscape, the digital tourist, digital disruption, and digital business transformation in a tourism and hospitality context. The importance of leveraging data, applying data analytics in decision-making, and investigating the interrelated components necessary for the creation of a strategic analytic culture in hotel businesses is central to the module.