Courses
Admissions & Support
Digital Marketing (Higher Diploma, L8, 60 ECTS)
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Status: Register Your Interest
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Campus: Online
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years: 1
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Fees: €5,700* See FEES section below for funding options
Course Overview
This part-time programme is aimed at non-digital marketing graduates who are looking to advance their careers by gaining a qualification in Digital Marketing. This programme will be of interest to those with a non-business qualification, but with experience of or interest in marketing and who may be considering moving into a digital-marketing role, along with those self-employed or in employment who require cross-skilling or up-skilling in digital marketing techniques but with a strong focus on the relationship between the various business support functions, including marketing, strategy and digital marketing.
Marketing, and increasingly, digital marketing, permeates through every industry sector and to progress in any organisation will require graduates to have not only skills in their relevant fields but also the digital marketing skills to operate in the workplace. This programme covers the key principles of digital marketing, including assessing the impact of digital technology on the practice of marketing, integrating social media tools into a marketing communications strategy, effectively using different forms of digital marketing in the development of an online presence, along with developing a plan for marketing a product or business online.
This programme was Springboard+ funded in 2023. Successful applicants in employment qualified for 90% Springboard+ funding & were liable for the balance of the 10% fee of €570. Successful applicants on a qualifying DSP payment qualified for 100% funding.
Springboard+ is co-funded by the Government of Ireland and the European Social Fund as part of the ESF programme for employability, inclusion and learning 2014-2021. It is also supported by the European Year of Skills 2023. Go to springboardcourses.ie/eligibility for more information on eligibility.
Contact Details
What are the entry requirements?
(a) A minimum PASS honours bachelor degree (Level 8) in a cognate discipline
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(b) A minimum PASS honours bachelor degree (Level 8) in a non-cognate discipline with considerable experience and/or ability evidenced by an RPL portfolio of prior experience and learning
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(c) Equivalent Qualifications. Applicants with equivalent qualifications on the European and International frameworks will also be considered. International students must evidence a proficiency in English language (IELTS 6.0).
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Recognised Prior Learning (RPL): Prospective applicants who do not meet the academic entry requirements should submit their application online and then email springboard.midwest@tus.ie to request assessment via RPL.
ENGLISH LANGUAGE: Applicants who do not have English as their first language must ensure they satisfy English Language requirements. For entry to undergraduate courses, a score of 5.5 in an IELTS or equivalent exam is required. For postgraduate courses, a score of 6.0 in an IELTS or equivalent exam is required. It is the responsibility of the applicant to ensure their English proficiency meets these requirements.
Course Content
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Contemporary Marketing
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Social Media Marketing
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Brand Management
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Website Design
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Strategic Sales Management
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Strategic Management Concepts
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Global Business Management
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Sales Processes
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Strategic Management Practice
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Mobile & Local Marketing
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Analytics for Strategy
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International Marketing Strategies
More Information
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Modules are to be delivered over one year in an online learning format.
Each module comprises 1 hour recorded and 1 hour live each week
• 1 hour recorded content with class recordings uploaded on Monday evenings
• 1 hour live tutorial per each of the four modules (2 x 2) on Tuesday and Thursday evenings from 7-9 pm
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Each 5 credits will normally equate to approximately 100 Total Learning Hours. Total Learning Hours includes the time you spend in class (lectures, tutorials, practical elements) and the time you spend completing work outside of college. The balance between these two varies by discipline, and by level of study. You should bear in mind that the workload will increase at particular times e.g. when assignments are due.
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Continuous assessment (100% online). No end of semester exams.
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Higher Diploma in Business in Digital Marketing (Level 8, 60 Credits)
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This programme was Springboard+ funded in 2023. Successful applicants in employment qualified for 90% Springboard+ funding & were liable for the balance of the 10% fee of €570. Successful applicants on a qualifying DSP payment qualified for 100% funding.
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TBC for 2024-2025 Academic Year