Enterprise for Creative Industries (Postgraduate Diploma, L9, 60 ECTS)

The aim of this module is to allow students develop the business skills necessary to extend their understanding of enterprise and design within the context of a creative practice. The module caters for students who have an existing business as well as those considering establishing a new creative enterprise. The module aims to take students from business ideation to establishing considered business propositions.

Topics covered in this module are:

• • Fundamentals for starting a business
  • Value Proposition
  • Business modelling and visioning
  • Market Research and developing a deep understanding of the creative marketplace
  • Finding product – market fit
  • Market Entry & Route to market

The aim of this module is to offer post graduate students the opportunity to develop practices with an awareness and understanding of collaboration, professionalism, and negotiation in response to a range of problem-based scenarios. This module will provide the opportunity for students to develop informed work practices that will allow them to manage sustainable creative businesses.

Students will be encouraged to undertake organisational roles, set business targets to solve problems in the following areas:

• Practice Time & Project Management
• Business communication, Lead Development & Sales Negotiation
• Contracts,
• Law & IP

The aim of this module is to introduce students who might not have experience in finance to the core principles of business finance and accounting. It will provide learners with an understanding of Corporate Governance together with an appreciation of business ethics encompassing topics such as law, politics, management, finance, and economics.

The module will cover topics necessary to build a resilient, sustainable and ethical creative practice.

• Development Strategic Leadership
• Sustainability
• Strategic Management
• Accountancy & Finance

This module is intended to assist students in understanding and using modern marketing tools and in applying these tools to identified situations. Students will be asked to research and apply marketing theory. Problems will be used to engage students in the analysis of situations and the development of solutions; this will require a depth and breadth of knowledge and the acquisition of skills reflecting those used by professional practitioners.

Topics covered in this module are:

• Presentations & Pitching
• Digital Marketing and Content
• Marketing & PR

In this module, students will understand brand consistency and how to maintain it. This module examines brand architecture, setting a brand strategy, streamlining content creation for aligned campaign activity, and monitoring performance for continuous improvement.

Topics covered include:

• Evaluating Branding
• Strategy for brand consistency
• Content Creation and Presence
• Monitoring and measuring content activity

This module aims to develop themes and ideas covered in modules 1-5 and how they can be applied to explore the feasibility of a new or existing creative /cultural practice. The primary source of the feasibility plan will be working to a brief, that seeks to place a creative/cultural enterprise as a viable commercial venture.

Although each project will have unique goals and needs, below are some outline practices for conducting a valuable feasibility study:

• Data Analysis.
• Market survey/research to identify the market demand
• Creating an organisational and operational plan
• Preparing projected revenues, operating costs, profit margins and cash flow projections
• Identify a suitable brand and marketing strategies.

TBC for 24-25

Class time is expected to be 2.5 days per week/16 hours.

Delivery method will be predominantly online (75%) with onsite classes in LSAD (25%) which will take place for 2 days at the beginning and and of each term (4 days in total). Attendance of the on-site classes is expected, as it is an important element of the programme to develop a network of creative businesses.

Provisional on-site classes for Semester 1 are Thursdays & Fridays at the beginning of term.

Online classes will be recorded and available to watch back.

Complete timetable details will be provided by the programme team on programme induction.

Each 5 credits will normally equate to approximately 100 Total Learning Hours. Total Learning Hours includes the time you spend in class (lectures, tutorials, practical elements) and the time you spend completing work outside of college. The balance between these two varies by discipline, and by level of study. You should bear in mind that the workload will increase at particular times e.g. when assignments are due.

Continuous Assessment

Postgraduate Diploma (Level 9, 60 ECTS)

TBC

TBC